Tag Archives: Voter Turn-out

Online Voting in Municipal Elections

Congratulations to the City of Cambridge for entering the 21st century! 

Cambridge has launched a project to allow telephone and online voting in their municipal election.. More information here.

Every municipality in North America should have online voting.  It saves people time and which will increase voter turn out. I do not buy into fraud and security concerns. If I can move thousands of dollars online (if I had thousands of dollars), then why can we not have a website safe enough to cast a ballot for your local official?

Let’s hope, for the sake of  democracy, this is the start of a new trend.

Keep Knocking,

KEITH

Know Your Audience in Municipal Elections

Know who you are talking to before you speak.

audience

Many municipal candidates think that to win they must craft and deliver a message for all the voters in their ward. This approach is only going to waste your time and money.  A candidate needs to discover their base and target voters before hitting the campaign trail.

Identifying base support or target voting is a bit easier in Provincial and Federal politics as you can group people by demographics, special interests, income levels, etc.. In a municipal election where party politics play little to no role at the Councillor level, you are starting from scratch.

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