Tag Archives: Campaign Team

Build a Municipal Campaign Volunteer Team



You need help! You can try to run your municipal election alone but chances are it will be exhausting, boring and lonely. Worst of all, running a solo campaign almost always results in a loss.

The life of any campaign is the volunteers. To add this crucial part to your campaign you need attract, engage and retain an awesome team of volunteers.

Attracting volunteers is hard and attracting municipal election volunteers is even harder. Charities can recruit help from people who share a passion in the same cause. Provincial and Federal Campaigns can find volunteers from like-minded people and political party stalwarts.  For your municipal campaign you are starting from scratch. Tap into friends and family first – they’ll be the least likely to say “no”, but may not be the most productive. Look for community activists in your neighbourhood who have championed local projects, fought city hall or hosted a wicked street party. These community leaders have volunteer personalities and will give you their best if asked.  Asking (a reoccurring theme in campaigning) is the key to volunteer recruitment. If you find yourself at the door of a new supporter and you think they connect with your message, ASK them to volunteer. As soon as you walk away that door is closed. Continue reading

Building A Municipal Election Kitchen Cabinet

A “Kitchen Cabinet” advisory group for political candidates is not ground breaking. The first Kitchen Cabinet was formed by U.S. President Andrew Jackson in 1831. In Australia they’ve created a reality political show about it and in Britain the media use the term as a reference for the Prime Minister’s inner circle.   Another fun fact is that Ronald Reagan’s Kitchen Cabinet included Joseph Coors of the Coors Brewing Company. A Kitchen Cabinet is a group of trusted friends and advisors who a politician or candidate can consult with privately on important strategies and issues.


For Municipal Election candidates your Kitchen Cabinet should start in your actual kitchen.  This group of confidants should remain small and trustworthy.   Your Kitchen Cabinet will most likely not include a national beer baron but will include community volunteers, soccer mums, PTA parents and local seniors.

A good Kitchen Cabinet for a Municipal Councillor Election should include a small, diverse group of people who: Continue reading