Avoid a campaign that crashes on take-off. Put in the planning time up front to ensure success.
As a municipal candidate you are not going to receive automatic media attention when you file your nomination papers. Contrary to popular belief, there is not a media scrum outside of Vaughan City Hall on a Tuesday afternoon.
If you want buzz you need to create it – and trust me, you want buzz. No candidate likes working their ass off for three months only to run into their neighbour down the street and hear, “Oh, I didn’t know you were running for council.”
Here are 5 easy steps to complete BEFORE a successful campaign launch for City Councillor hopefuls:
1. Plan for an uphill battle
Countless studies show that people are not engaged in the election until the last days before the vote. You don’t have the luxury of waiting until then, so you have to drive your own engagement.