Tag Archives: base support

Know Your Audience in Municipal Elections

Know who you are talking to before you speak.

audience

Many municipal candidates think that to win they must craft and deliver a message for all the voters in their ward. This approach is only going to waste your time and money.  A candidate needs to discover their base and target voters before hitting the campaign trail.

Identifying base support or target voting is a bit easier in Provincial and Federal politics as you can group people by demographics, special interests, income levels, etc.. In a municipal election where party politics play little to no role at the Councillor level, you are starting from scratch.

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