I tirelessly tell candidates they need to knock on doors. It is the most effective way to ID voters and to distribute your message. Canvassing is free and gives a personal touch to your election.
In the case of a City Councillor election I say you need to knock on every door at least once – the question is where to start. The traditional way of starting on your own street and making your way outwards results in a number of missed opportunities.
When canvassing in the municipal election you need to start at doors where:
- People who actually vote
- Residents who have a current issue
- The lawns are prime location for signs
- You do not already have a lot of support
The last one always trips people up. They feel they should reach out to those who love them first. Sure, canvassing your existing fans is a great confidence booster; however you are just wasting precious campaign time. I believe the expression is “preaching to the choir”.
Numbers two and three are a bit easier to determine. It’s number one that you really want to be the prime focus of your heat map. These streets are coloured red because they are hot and are ready to be knocked. How you determine who votes can in a number of ways be based on demographics and history. Sorry I can’t give you the exact details on this one, it would be like Pepsi publishing their trade secrets online.
Below is an example of an election door knocking heat map. The streets are grouped by colours. You need to get to red streets ASAP (like yesterday), the orange are next on your hit list, followed by yellow and then blue. These maps in a political party HQ obviously use different colours based on the party flag.
- Sorry I’m a campaign manager not an artist. I usually draw these with a marker on paper.
- This is just a visual the map comes with a MS Excel list of streets ranked one by one. The list also details why a street has been prioritized.
- This is not an actual door knocking heat map. It’s my neighbourhood and I just made up the results.
If you are a member of the City Campaigner team you can log into the portal later this week for instructions on how to create your own election heat map. You also have discounted pricing on the service if you do not have the time or confidence to do it yourself.
For those who are not yet members but want to hit pavement with a plan in hand, we are now offering customized Election Heat Maps for a one-time cost of $250.00 (click Buy Now Button below) We will not create one for your competitor so that trade secret in your ward belongs to you.
Now if I only had a product that would light a fire under a candidate’s ass to get out there and door knock.
Good luck in your election.