Know who you are talking to before you speak.
Many municipal candidates think that to win they must craft and deliver a message for all the voters in their ward. This approach is only going to waste your time and money. A candidate needs to discover their base and target voters before hitting the campaign trail.
Identifying base support or target voting is a bit easier in Provincial and Federal politics as you can group people by demographics, special interests, income levels, etc.. In a municipal election where party politics play little to no role at the Councillor level, you are starting from scratch.
Avoid a campaign that crashes on take-off. Put in the planning time up front to ensure success.
As a municipal candidate you are not going to receive automatic media attention when you file your nomination papers. Contrary to popular belief, there is not a media scrum outside of Vaughan City Hall on a Tuesday afternoon.
If you want buzz you need to create it – and trust me, you want buzz. No candidate likes working their ass off for three months only to run into their neighbour down the street and hear, “Oh, I didn’t know you were running for council.”
Here are 5 easy steps to complete BEFORE a successful campaign launch for City Councillor hopefuls:
1. Plan for an uphill battle
Countless studies show that people are not engaged in the election until the last days before the vote. You don’t have the luxury of waiting until then, so you have to drive your own engagement.
To Run… Or Not To Run…
You’ve thought about it for a while but you’re still on the fence – “Should I run for Municipal Politics?”
Let’s take a look at what you should keep in mind when considering launching a campaign.
Every friend, family member, co-worker and voter are going ask you the same question: “Why do you want to be a Councillor?”. You need to first answer this question for yourself. There are two categories this answer can fall into, you either want to be somebody, or do something. If your answer falls into the latter you’re well on your way. If you are entering into politics to be somebody, you’re in it for the wrong reasons and my style of campaigning can’t help you. Know your “why” before you start and we’ll work on some effective ways to communicate that another day.
You need to make the decision to run with your spouse and considering your entire family. Continue reading