A quick video post inspired by some current events in Toronto politics.
Keep your campaigns clean and follow the rules. No matter if you win or lose you will have your honour.
I have helped many Municipal Councillors get elected and none of them had to break the rules or compromise their morals. In fact doing the exact opposite has proven successful.
As the municipal election heats up I am going to spend some time analyzing current City Councillor elections. I would love to focus 100% on all the good stuff I am coming across, however as I stumble on a few candidates who need serious help I will use it as an example of what not to do.
I want to start my election coverage with pointing out a Councillor Candidate who is doing something that all claim to do. This Candidate is Jesse Helmer Candidate who is running for Ward 4 in London Ontario. What he is doing is great is voter engagement. Every candidate with the corny slogan “your voice at city hall” claim they want to hear from voters and then turn around and do their own thing. Jesse Helmer has taken the voter engagement promise to the next level by incorporating crowdsourcing to his campaign.
Here is a brief video of what I am liking about Jesse’s web strategy:
Explore his campaign online at:
If you have any suggestions for City Councillor election coverage send them my way. Good luck in your campaign.
Websters defines crowdsourcing as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.
Ohhh and here is the sign they landed on – https://twitter.com/jesse_helmer/status/479479215809904641/photo/1
As the Ontario Provincial Election comes to a close this week keep an eye on this site for more information on winning a Municipal Election.
In preparation of an increase in municipal candidates needing assistance I have updated the City Campaigner Services Page. Over the next couple weeks I will create post describing each service and it’s benefits.
Avoid a campaign that crashes on take-off. Put in the planning time up front to ensure success.
As a municipal candidate you are not going to receive automatic media attention when you file your nomination papers. Contrary to popular belief, there is not a media scrum outside of Vaughan City Hall on a Tuesday afternoon.
If you want buzz you need to create it – and trust me, you want buzz. No candidate likes working their ass off for three months only to run into their neighbour down the street and hear, “Oh, I didn’t know you were running for council.”
Here are 5 easy steps to complete BEFORE a successful campaign launch for City Councillor hopefuls:
1. Plan for an uphill battle
Countless studies show that people are not engaged in the election until the last days before the vote. You don’t have the luxury of waiting until then, so you have to drive your own engagement.