Publicity is often referred to as “earned media” because you do in fact need to earn it.
I am far from a communications expert, however this brief post is for municipal campaign candidates who are looking for a bit of media coverage from their local paper and radio station. This week I posted a more in-depth instructional video on election press releases and a downloadable template to the City Campaigner Members Portal. These resources are for City Councillor Candidates who are serious about investing in a win. For aspiring candidates and future campaign volunteers, here are some quick points on election press releases: Continue reading
You need help! You can try to run your municipal election alone but chances are it will be exhausting, boring and lonely. Worst of all, running a solo campaign almost always results in a loss.
The life of any campaign is the volunteers. To add this crucial part to your campaign you need attract, engage and retain an awesome team of volunteers.
Attracting volunteers is hard and attracting municipal election volunteers is even harder. Charities can recruit help from people who share a passion in the same cause. Provincial and Federal Campaigns can find volunteers from like-minded people and political party stalwarts. For your municipal campaign you are starting from scratch. Tap into friends and family first – they’ll be the least likely to say “no”, but may not be the most productive. Look for community activists in your neighbourhood who have championed local projects, fought city hall or hosted a wicked street party. These community leaders have volunteer personalities and will give you their best if asked. Asking (a reoccurring theme in campaigning) is the key to volunteer recruitment. If you find yourself at the door of a new supporter and you think they connect with your message, ASK them to volunteer. As soon as you walk away that door is closed. Continue reading